SEX TRAFFICKING AWARENESS
CREATIVE DIRECTING & COPYWrITING
Reports say Wisconsin ranks third in the nation for sex trafficking. However, most residents are unaware of the dangers outside their door. Not just in the cities, but in the sleepy suburbs. I worked with an incredible team of volunteers as a part of Serve Marketing to develop branding and a campaign for Lacey’s Hope Project, a survivor-founded organization dedicated to educating society about the realities of sex trafficking. Our goal: Make people uncomfortable enough to do something about it.
Get the facts and learn how you can help at laceyshopeproject.org
PSA
Concepted, wrote and creative directed PSA to spread awareness about the prevalence of sex trafficking in Wisconsin suburbs
OUTDOOR & PRINT
DOCUMENTARY
Interviewed Lacey’s Hope Project founder and her loved ones for documentary
RADIO
MERCURY AWARD FINALIST
“There’s something unnamed and sinister about the moment a man runs his knuckle down the face of the young woman—too old for double-Dutch, too young to be an adult. But it’s hard to fully comprehend this feeling, because people don’t associate the suburbs, where kids play in the street, as hotbeds of sex traffic. ”
United Adworkers Milwaukee 99s Best of Show
Agency // SERVE Marketing
Executive Creative Director // Gary Mueller
Creative Director, Copywriter // Sam Smith
Art Directors // Alison Galarza, Austin Kelley
Photographer // Meredith Meier
Retouching // Anthony Giacomino
Director // Robb Fischer
Producers // Mary Pat Fischer, Loreta Dilaveri
Account Executives // Laura Gainor, Lauren Sutter
PR // Emily Wright
Production Artists // Rob Birdsall, Stacey Soden
Broadcast Traffic Manager // Karen Nennig
Sound Production // Peter Batchelder, Independent Edit
PSA Edit // Wonder Wonder
Documentary Edit // Dave Kuhnen, Terri Burmester
Website // Fred Ziegler, Hunter Ruth, Bryon Schmear