Travel Wisconsin Summer Campaign
"Camp Wisconsin"
Out of Home | Winner of a Gold OBIE Award
Chief Creative Officer: Rich Kohnke
Executive Creative Director: Ross Lowinske
Creative Director: Steve Drifka
Retouching: Jim McDonald
Writing and Concepting: Kirk Ruhnke, Samantha Smith
Social Media | Winner of 7th Annual Shorty Award for Best in Tourism
Created and awarded digital "Brag Badges" to Twitter users in real time when they tweeted about fun things they were doing in Wisconsin.
Chief Creative Officer: Rich Kohnke
Executive Creative Director/Writing: Ross Lowinske
Art Direction: Dan Koel, Valerie Rossi, Ruby Engen
Copywriting/Creative Direction: Samantha Smith